ADS.TXT BEST PRACTICES
IT’S TRUE … WE ARE HUGE ADVOCATES!
To further demonstrate our long-standing commitment to inventory quality, Blue Water Ads has been an early adopter and educator of the IAB’s Authorized Digital Sellers (Ads.Txt) initiative.
Designed to provide increased levels of trust & transparency in the programmatic ecosystem, the decision was simple.
To align with the timeframe of DSPs, globally, Blue Water will only operate as an Authorized Digital Seller on behalf of their publishing partners effective Q4 2017.